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Difference Between Qualitative And Quantitative Research Methodology Pdf

difference between qualitative and quantitative research methodology pdf

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The distinction between qualitative and quantitative research is abstract, very general and its value is usually taken for granted. In contrast, this article attempts to show that the distinction between qualitative and quantitative research is unclear, poor and therefore of limited value and that its popularity risks leading to unfortunate consequences. Various arguments are presented for this conclusion.

What’s the difference between qualitative and quantitative research?

Learning Skills:. Subscribe to our FREE newsletter and start improving your life in just 5 minutes a day. Which you choose will depend on your research questions, your underlying philosophy of research, and your preferences and skills. Our pages Introduction to Research Methods and Designing Research set out some of the issues about the underlying philosophy. This page provides an introduction to the broad principles of qualitative and quantitative research methods, and the advantages and disadvantages of each in particular situations. Qualitative research seeks to answer questions about why and how people behave in the way that they do.

By Dr. Saul McLeod , updated Jump to Quantitative Research Data. Qualitative research is the process of collecting, analyzing, and interpreting non-numerical data, such as language. Qualitative research can be used to understand how an individual subjectively perceives and gives meaning to their social reality. Qualitative data is defined as non-numerical data, such as text, video, photographs or audio recordings. This type of data can be collected using diary accounts or in-depth interviews, and analyzed using grounded theory or thematic analysis.

When you want to perform any kind of research, you will find that research can be done in two ways as explained and differentiated in this article. The difference between Qualitative and Quantitative Research is that Qualitative research is used to collect ideas from people, how they feel, and think, while quantitative research is used to find the variables through logic, statistics, and mathematical method. Qualitative data is in the verbal form, whereas quantitative data is in the numeric form, which is measurable. Qualitative research is the process of inquiring into social phenomena within their natural settings. It mainly seeks to understand the reason behind these social phenomena rather than the mere fact that they already exist. It borrows and relies heavily on the direct experiences of those affected. Throughout this kind of research, only non-numeric data is collected.

Difference Between Qualitative and Quantitative Research (With Table)

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Many mistakenly think the two terms can be used interchangeably. So what is the difference between Qualitative Research and Quantitative Research? Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research. Qualitative Research is also used to uncover trends in thought and opinions, and dive deeper into the problem.

Published on April 12, by Raimo Streefkerk. Revised on February 15, When collecting and analyzing data, quantitative research deals with numbers and statistics, while qualitative researc h deals with words and meanings. Both are important for gaining different kinds of knowledge. Qualitative research Qualitative research is expressed in words. It is used to understand concepts, thoughts or experiences.


Research methodologies operate broadly within qualitative and/or quantitative paradigms. The simplest distinction between these two is that.


Qualitative vs. quantitative research

Difference Between Qualitative and Quantitative Research

Research is the most widely used tool to increase and brush-up the stock of knowledge about something and someone. While the qualitative research relies on verbal narrative like spoken or written data, the quantitative research uses logical or statistical observations to draw conclusions. In a qualitative research, there are only a few non-representative cases are used as a sample to develop an initial understanding.

Learn the differences between qualitative data and quantitative data. Quantitative and qualitative research are complementary methods that you can combine in your surveys to get results that are both wide-reaching and deep. Simply put, quantitative data gets you the numbers to prove the broad general points of your research. Qualitative data brings you the details and the depth to understand their full implications.

Ben-Eliyahu completed her doctorate in developmental psychology at Duke University, where she honed very strong skills in methods. Prior to arriving at Boston, Dr. In the world of research, there are two general approaches to gathering and reporting information: qualitative and quantitative approaches. The qualitative approach to research is focused on understanding a phenomenon from a closer perspective. The quantitative approach tends to approximate phenomena from a larger number of individuals using survey methods. In this research corner, I describe methods that are generally used in each strand of research.


quantitative techniques. This paper, after the definition of terms, compares the differences. between the two methods and proceed.


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The distinction between qualitative and quantitative research methods is problematic

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